how we see things

The design philosophy of xsxl is
the coexistence of contradiction and harmony.
The unexpected juxtaposition of classic & modern,
natural and industrial, rational and emotional,
and old and new. These contrasts and mixture
of counter values are what inspires xsxl.

xsxl의 디자인 철학은 모순과 조화라는
가치가 서로 상생하는 것입니다.
클래식과 모던이 유려하게 섞이고,
자연미와 인더스트리얼 감성이
혹은 이성과 감성, 오래된 것과 새 것이 한데 같이,
모순과 공존은 xsxl의 작업을 통해

새로운 그림을 그려 나갑니다.

things we’ve done

Burger Plant

Brand Identity,Brand Strategy,Contents Directing,Product Naming,SNS Marketing,Trend Survey & Research2018

Uun clinic

Brand Identity,Interior Design,Shop Identity2018

Mimigo, Yeosu

Interior Design,Retail Manual,Shop Identity Design,Space Planning2018

Our bakery, Jamsil

Brand Identity,Interior Design,Retail Manual,Shop Identity,Space Planning2017

VITABA

Art Directing,Brand Identity,Product Design2017

Mimigo

Brand Identity,Product Design,Space Manual Design2016

access to excellence

Brand image, that leads a trend.

Satisfying needs of consumers
with different tastes.

Memorable and desirable brand image
that stands above the physical product itself.

To realise the goal of defining a good brand,
it simultaneously requires both
total branding and creativity.
xsxl offers brand creation beyond
brand consulting, including brand redesign
to product design and space planning,
through unique and experimental ideas.

브랜드 자체가 고유명사가 되어 트렌드를 이끄는 힘

다양한 취향을 지닌 소비자의 니즈를 정확히 충족

상품이 아닌 브랜드 가치와 기획으로 기억되는 모습

지금 소비자가 원하는 좋은 브랜드에는
창의력과 전략이 만난 토털 브랜딩이 필요합니다.
xsxl은 브랜드 생성부터 리뉴얼, 상품 기획, 공간 설계까지
창의적이고 다양한 작업을 통해
브랜드 컨설팅을 넘어 브랜드 크리에이팅을 제시합니다.

the mode architects

so, here’s what we can do

xsxl’s work is still expanding,
and we are eager to explore.
To create a brand that is polished and fresh,
xsxl develops every single component of the brand,
from the tiny details that effect brand image,
to the overall planning of the brand blue print.

xsxl의 역할은 우리조차 궁금할 정도로 광범위합니다.
브랜드가 가장 빛날 수 있는,
xs_브랜드의 완성도를 결정짓는 가장 세밀한 디테일부터,
xl_브랜드 전반을 아우르는 다양한 기획까지
모든 것을 함께합니다.

brand consulting to design

Brand Consulting

Brand Strategy
Trend Survey & Research
Designing Brand Identity
Brand Management
SNS Marketing
AD Planning
Event (Brand Launching, POP-UP Store, Styling Class)

Brand Design

Art Directing
B.I/C.I design
Web design
Package Design
Interior & Space Design
Styling & Decoration
Custom Furniture Design

who we are

Director
Sangwook Choi
Fashion & Beauty Editor
Magazine Esquire, L’officiel Hommes
wook@xsxl.kr
www.instagram.com/sangwook_choi

Director
Sangwan Kim
Space & Visual Designer
Design Studio 2Rabbit,
Dawon ID&C, Daehye Architect
wan@xsxl.kr
www.instagram.com/lynoberry

Project Inquiry
xsxl@xsxl.kr / +82 10 8181 1763 /
 www.instagram.com/xsxl_studio

3F Anguk Blg. 36 Nonhyeon-ro 168-gil, Gangnam-gu, 06024 Seoul, Korea