CECILE&CEDRIC Fragrance Renewal
세실앤세드릭의 프래그런스 라인업의 패키지를 리뉴얼하였습니다.
디퓨저의 경우 패키지의 운용성을 증대하는 것과, 라벨링을 활용하여,
적은 수량의 패키지 박스로 다양하게 활용할 수 있는 쓰임새에 주목하였습니다.
추가된 40ml 용량의 제품의 경우, 더욱 더 많은 소비자가 세실앤세드릭의 다양한 향을 체험하고, 추후 대용량 구매에 도움이 될 수 있도록 디스커버리 패키지를 함께 준비하였으며,
이 구성을 위해 향을 대표하는 컬러를 매칭한 삼각기둥형태의 박스로 구성하여, 향이 더 추가되더라도, 독창성을 가진 폴리곤의 형태로 결합될 수 있도록 고안되었습니다.
We have renewed the package of Cecil&Cedric Fragrace products lineup.
In the case of diffusers, increasing the operability of the package and utilizing labeling, We focused on the use of a small package box that can be used in a variety of ways.
In the case of the added 40ml capacity, we have prepared a discovery package to help more consumers experience various scents of Cecil&Cedric and help them purchase large quantities in the future.
For this composition, it is designed to be composed of a triangular column-shaped box that matches the colors representing the scent, so that even if the scent is added, it can be combined in the form of a polygon with originality.
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Clinet : Cecile & Cedric
Scope : Art Directing, Package Design
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XSXL
Art Direction : SangWan KIM
Designer : MinKyung Yoo
Photography : SangWon KIM, YooJeong JIN
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